With the first birdwatching visitors already arriving in Lesvos, the tourist season is starting with positive omens for the local community. From mid-April, nature lovers from all over the world – known to the locals as “poulakides” – will flood the island’s wetlands, forests, and beaches to observe the region’s rare endemic and migratory birds….
The growing potential of integrating olive heritage with tourism has grown exponentially in recent years. Several Mediterranean countries, particularly islands, have recognized how this value chain generates significant benefits in rural regions, opening other destinations in areas that, until recently, were considered less favourable for conventional tourism. Developing a tourism model based on olive groves,…
Agrivoltaic farming, which integrates agriculture and solar energy production on the same land, presents a novel experience for eco-conscious tourists. Visitors can witness the fusion of technology and nature during sunrise seed-sowing excursions. Such visits not only educate tourists about cutting-edge farming techniques but also offer the opportunity to actively participate in food production while…
It has been established that strong brands are important in the agrotourism industry. Agrotourism brands provide the link between visitors and the agrotourism firms and tourists may or may not develop a degree of loyalty to relevant brands. The present study suggests that confidence in an agrotourism brand has high influence in development of brand…